What is Rock the Red Pump

Every year, the United States recognizes March 10th as National Women and Girls HIV/AIDS Awareness Day (NWGHAAD). It’s a nationwide initiative to raise awareness about the increasing impact of HIV/AIDS on women & girls and encourages ladies to take action. While progress has definitely been made in the areas of AIDS prevention and treatment, women still represent 27% of all new AIDS diagnoses, with African-American women accounting for 66% of that group. This year focuses on this statistic, “Every 35 minutes, a woman tests positive for HIV in the United States.”


In observance of this day, The Red Pump Project is asking bloggers to participate in the third annual “Rock the Red Pump™” campaign: 500 in 50. Last year, 250 of you took to Twitter, Facebook, and your blogs to help us “Rock the Red Pump” and this year, we’re asking you to do it again! We have a goal of getting 500 blogs and we have 50 days to do it.

Leading up to March 10th, we’re asking bloggers to “Rock the Red Pump” badge on their sidebars or above their headers to represent the strength and courage of women fighting HIV/AIDS or affected by the disease both directly and indirectly. 

To participate in the “Rock the Red Pump” campaign, please sign up HERE or click onto the button on the side bar.

Thanks in advance for any support you can give to such a great campaign, XXoo S